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Step Three: You will discuss and work on your personal brand narrative, - This brand story will develop as your coaching journey develops


You're much more than the tasks you are able to perform or the education you have received. Your personal brand story should reflect the values and beliefs that drive your vision for what is possible. ... That's the kind of branding that will deepen a connection between you and others.

Your Personal Brand is who YOU are, YOU must define it, tell YOUR story and share YOUR passions! You’re not defined by your job title and you’re not confined by your job description.


When you’re busy with your life and your career, it’s easy to get distracted by your to-do list while you scramble to deal with the next crisis. But one of the best things about developing a personal brand story is that it helps you refocus on the things that really matter to you — and others. Don’t let the job-related fires that you put out on a daily basis prevent you from establishing (and then maintaining) your personal brand.

At its core, your brand is your reputation; how people think of you. Everyone has a brand, but not everyone’s personal brand is developed to be a strength.

When you Google yourself, what pops up? What is your headline on LinkedIn 

Having a personal brand story helps:


  1. Opportunity to find you

  2. Gives you online networking power

  3. Builds your confidence in speaking about yourself

  4. You take control of your career

  5. Reinvent yourself and move forward 

  6. Enables you to become more identifiable in your networks

  1. Enhances your credibility and influence

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